When company’s identify their niche market, whatever that may be, the next step is finding out where they are most likely to see them and talk about them.

With all the social networks that are so popular today many company’s don’t know that there are hundreds of niche market social networks.

If you have a new book coming on the market, networks like Anobii and Shelfari are lesser known networks that hold your niche market.

With all this “Let’s go green” initiative, networks like Care2 and WiserEarth are harboring a wealth of individuals interested in at least seeing what you’ve got.

So remember when you are looking for your audience, look no further than your computer.